What are Permanent Cosmetics?

Permanent cosmetics are tattooing procedures which implant tiny drops of pigment into the dermis. Up-to-date topicals are used to minimize discomfort during procedures.

The type of permanent cosmetics applied will vary from person to person depending on their coloring and individual needs. Your personal care and attention begins with a complimentary consultation and ends with a finished product we can both be proud of.

Learn more in our Frequently Asked Questions ▸

About DeNovo

Laury Giffin, owner and operator of DeNovo Permanent Cosmetics and Electrolysis, performing a permanent makeup procedure on a patient.Laury Giffin, owner and operator of De Novo, has extensive training and experience in the field of permanent cosmetics and electrolysis, successfully combining her artistic talent and compassion to provide the best result for her clients. With well over twenty-five years in the industry, she understands every aspect of the permanent cosmetic procedure. Laury trained under acclaimed tattooer Mary Jane Haake, owner of Dermigraphics, LLC and Dermal Source in Portland, Oregon. Laury is a nationally recognized Certified Professional Electrologist as well as a Certified Permanent Cosmetics Professional.

Laury has performed thousands of permanent cosmetic and electrolysis procedures. Along with being a nationally certified and recognized technician, she has attended dozens of international cosmetic tattoo conventions and has conducted symposiums for advanced work, which draw people from around the world. Laury also specializes in working on women following mastectomies for breast cancer and has expertise in repigmentation of scars.

Laury is a member of the Society of Permanent Cosmetic Professionals, Washington State Electrologist Association and America Electrology Association. Active members of these associations must meet the highest standards for safety, ethics, and technical ability. You can be confident that Laury is held in the highest regard by both medical and beauty communities.

For her work in areola repigmentation for breast cancer survivors, Laury was recently the subject of an article in The Columbian—Read the article ▸